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Note: This is the UPDATED and EXPANDED version of The One Sentence Persuasion Course - NOT the free version that was initially released in 2005. The original material was updated and expanded several years later and re-released as a commercial mp3 product. This Kindle version contains all the material from the mp3 and is the only place you will find the expanded version in written form. If youve only read the original free version of The One Sentence Persuasion Course, you havent read anything yet. (8,500 Words)
Even the most powerful persuasion strategies are useless if you cant remember them when you need them.
From The One Sentence Persuasion Course…
Is it possible to capture and communicate anything of value about persuasion in a single sentence? It is. And Im about to prove it. But first, let me tell you why Ive gone to this extreme.
Studying persuasion and influence is one of my deepest passions and has consumed an embarrassingly large about of my time and energy for over a decade. I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.
I know of no subject more fascinating, more empowering, more profitable and, unfortunately, more confusing. This confusion is more than unfortunate. It is also largely, unnecessary.
Given the pace of todays world, it has never been easier to be powerfully persuasive. Never. It doesnt require good looks, a silver tongue, or infallible logic. It doesnt require confidence, charisma, or a magnetic personality. It is a simple matter when one cuts through all the smoke. Its cutting though the smoke thats the hard part.
In fact, if you have yet to develop your persuasion powers to the level you want, it likely has nothing to do with you. Given this shell game of strategies and misinformation available it is a wonder we are able to still understand each other, much less persuade each other.
If this barrage of techno-jargon has left you more confused than empowered, take a deep breath and relax. Were about to take aim at this confusion, blow away the smoke, and make things as simple as possible. In fact, well nail it down to a single sentence. Just 27 words. And with these words, we can work miracles.
But first, we must clear away some smoke.